“Nadine is the most creative, pragmatic and sharp person I’ve ever met. I’m fed up with empty expressions like “ground ideas to the business plan” or reading cheap consultant skills talking about “making things happen“. But all those things are possible with Nadine’s help. She’s capable to drive into disruptive innovation to help large and complex companies to obtain tangible results, to get a feasible blueprint to start to transform their DNA. And she does it easy and straight to the point. No wasted times with Nadine. Their own adapted methodologies like “Lateral Shortcuts” makes possible the agility that any company is asking nowadays. And, above all, she’s a great person.”
Digital Innovation & Product Manager Daniel Cardelús
“… Nadine’s Lateral Thinking Workshop is extremely useful. … You get so much done. … She is well organised and has good slides. … She comes through as very authentic and trustworthy. … I could truly recommend this course for anyone who wants to do more innovation or train their creative capacity.”
UX and Industrial Design Director Hallgrim Sagen
“Nadine Meisel recently worked with us, a senior management team, in a workshop setting to develop solutions for our specific but future orientated business topics. She intensively familiarized with our current business and future innovation needs. And thus drove the quality of our discussion to a refreshing level. Nadine’s Lateral Shortcuts approach allowed us to reframe several challenges we were facing. It was impressive how efficient and productive this workshop was from the first to the last minute. We rapidly came up with new ideas that can be applied in various areas of the company. And immediately made even more use of them by building upon them for intermediate results and beyond. The lateral thinking techniques Nadine applies are both inspiring and time efficient. Many of the results were even surprising to us. I thank Nadine for this exciting team experience and would be glad to work together with her again.” read more see PDF
Global After Sales Director Dr. Ulrich Lutz
“Through the Methodology we generated innovative and interesting solutions.” (SWISSCOM Business Development Manager M2M/IOT Simon Prior)
“With this course I learned out-of-the-box thinking.” (HUNDAY CARD General Manager Career Development Suk-Ho Lee)
General & Business Development Manager
“… It was good for us to get an outside perspective to challenge the way things get done internally. … Your thinking, process, interaction with the users and designs were well liked and appreciated. … It means we are basically ready to start building things, and probably it’s fastest and easiest for us to just take it and run. … Thank you for your hard work!”
Group Head Footwear Design Europe Kevin P. Fallon
“I am so glad I attended the workshop, because Nadine was just amazing … I wanted shortcuts all the time in my life … I got exactly what I wanted from this workshop. … I really recommend it for anyone who would like to go out of the box … especially for todays’ economy to have ideas to go really fast and to get a smart way of making shortcuts for anything you want.”
Business Development Manager Samira Dhouib
“We have worked together in several Design & Innovation projects with high-end and top-quality results and throughout great feedback from our clients. Nadine Meisel has helped us to conceptualize and improve new product families and designs with a series of internal workshops and consulting. With her innovative and Lateral Thinking mindset, approaches and techniques the results of our teams and projects have increased significantly and we have ensured the return of investment of our clients as well as of our Innou studio.”
CEO & Creative Director Toni Parera
NADINE MEISEL – Strategic Design & Innovation Consulting
Nadine Meisel’s unique consultancy specialises in co-creating smart solutions for business challenges applying Design Thinking and the own methodology Lateral Shortcuts®.
LATERAL SHORTCUTS® – Leverage Anything Beyond the Box
Adopt this powerful methodology to create INNOVATIVE + EFFECTIVE + EASY solutions for your greatest business challenges and transform them into tangible opportunities.
01 VOLKSWAGEN – Beyond Cars – Driving VW beyond cars, 10 years ahead of its time
Consulting project, conceptualisation direction & facilitation Already in 2009, Nadine Meisel challenged Volkswagen: “What would you do without cars?” She inspired and helped the organisation to transform this question into new business opportunities beyond cars... read more
02 Mobles114 – From bankruptcy to boom with “zero investment” in “no time”
Business Consultant & Strategic Product Designer A Spanish business based on a conventional bookshelf system needed to reinvent itself out of bankruptcy during a deep national and sectoral crisis. Combining existing elements of the system... read more
03 LEGO – Beyond Bricks – Turning LEGO’s challenge of its expiring patent into new business opportunities
Conceptualisation & facilitation of Design Thinking Workshop Just when Lego’s patent for its brick system expired, the company needed to reinvent itself. Nadine Meisel inspired Lego’s decision makers to transform this challenge into opportunities, e.g.... read more
04 CISCO – New business solution to be patented
Lateral Shortcuts® Workshop Nadine Meisel guided Cisco’s UX & Design Director and his team in a one-day Lateral Shortcuts® workshop that reframed their challenge and resulted in a patentable solution. For confidentiality reasons the presentation... read more
05 DESIGUAL – Tackling tough challenges & reinventing business during Covid-19 lockdown
Lateral Shortcuts® project In 2020, the global clothing brand Desigual suffered from the effects of the Covid-19 pandemic, accelerating a decline in sales that had already started years ago. With Desigual’s core decision & management... read more
06 AIRBUS – Unknotting global challenges across disciplines in just one week
Speed sprint conceptualisation and facilitation Nadine Meisel helped Airbus Fire Safety and 10 worldwide stakeholders, IT & simulation experts as well as universities discover and leverage their non-obvious resources, co-create their common project vision and... read more
07 SUEZ – Discovering and leveraging non-obvious resources across companies and departments
Series of Lateral Shortcuts® consulting projects Nadine Meisel got sent to various companies and departments of SUEZ to discover and tackle difficult challenges of any kind (from corporate strategy to service design, technical or human... read more
08 PUMA – Optimizing design processes while designing key-style bestsellers for Puma
Consultant & Footwear Designer Nadine Meisel designed highly user-centered key-style sneakers in response to PUMA’s challenging briefing to understand and meet the needs of international street girls with new sneaker lines being technical & motorsporty... read more
09 HAILO – ”Innovation without investment” by leveraging Hailo’s essences in just 1 week
Strategic design & innovation consulting project It was time to innovate, recover and strengthen Hailo’s number one position for stairs and garbage bins in the international market through leveraging the company’s goals, brand, competences, technology... read more
10 SEAT S.A. – Co-creating new business strategies & opportunities, products & services
Series of strategic design & innovation consulting projects & workshops The car industry is highly challenged and needs new approaches. In several consulting projects and workshop settings with SEAT senior managers, we applied the Lateral... read more
11 grow platform GmbH – A Bosch Company – Co-creating repeatable big business for Bosch
Lateral Shortcuts® workshop With the CEO of Bosch's grow platform worldwide, his senior management team, users and experts, we co-created, defined and optimised grow 2.0’s goals, its product, an innovation process as well as required... read more
12 MUSEO BALENCIAGA – New sustainable & user-centered fashion concept Neo Couture
Conceptualisation, direction of strategy paper content & design An investment failure, a huge million-euro Museum building built for a small exhibition of Cristobal Balenciaga in a tiny village in Basque Country needed to be filled... read more
13 VALLBANC – New clean, transparent and user-centered approach to private banking
Lateral Shortcuts® & Design Thinking workshops Vall Banc's vision is “to become Andorra’s most respected private bank, and to rebuild the reputation of Andorra as an important European financial center”. With its director and senior... read more
14 ZKM Karlsruhe – “Plato’s Cave Experience” – a circular journey across sciences
Conceptualisation, realisation and inspirational speaking Daniel Libeskind challenged his students to “Build Plato’s Cave” (see Plato's Cave Allegory and this Short Reading Text). Nadine Meisel answered by translating the allegory of Plato’s Cave from philosophy... read more
15 Telefonica Innovation Alpha – “Plato’s Cave Experience” applied to co-creating a healthier world
Inspirational talks & workshop Alpha’s top innovators and scientists from all over the world used Nadine Meisel’s cross-scientific “Plato’s Cave Experience” project (see Success Story ZKM Karlsruhe) to experiment with the relativity of reality in... read more
Stimulate and integrate innovation and the power of LATERAL SHORTCUTS® through a customised combination of the following services A,B,C: >>>
A) Strategic /
We analyse your situation so as to design and deliver solutions using LATERAL SHORTCUTS® to create new business opportunities and enhance your portfolio.
B) Workshops &
We guide and teach you how to apply LATERAL SHORTCUTS® to co-create smart solutions while boosting innovative energy and team spirit.
Nadine Meisel inspires with interactive presentations, masterclasses and keynote speeches on LATERAL SHORTCUTS®, Design Thinking and Innovation.
Our flying alarm clock buzzed around from Taiwan International Design Competition to MIT.
Bankruptcy to Boom
We lifted a bankrupt business, opening up new markets with zero investment by taking a simple Lateral Shortcut.
A cross-scientific translation of the philosophical allegory into a mechanism to experience the relativity of reality.
We conceptualised and directed a strategic research program, applying high-tech expertise to fill an unused museum.